Do you want to develop yourself further and either become an expert professionally or realize yourself as a blogger or even as an author / speaker? But you have a problem: which topic should I work on and what could be my workhorse? Every topic is somehow exciting and you would like to do everything, right? Or are you even unable to concentrate on a specific topic because of your job, for example because agility is not yet an issue in your company or because management is not introducing cloud computing due to high costs? You can write an infinite number of lines on these questions, but I believe that it is often not the environment, but the people themselves. I have the following master tip: Successful people stand on the shoulders of giants! So you need to find those shoulders. By the way, this is an academic farmer’s wisdom…

I finished my PhD after 4 years and will soon (April 2020) tackle the defense. Since I always had a high degree of orientation towards the practice, this is now also online as a specialist book. The scientific content is summarized and the focus is also on the results, which are supported by practical examples. The book has been available and ordered since 02/02/2019. If you have any questions about the PDF version, please write to me! Address: promotion@agile-unternehmen.de Link Amazon: LINKLink to Springer: LINKReading sample: LINK My advice: Read that too Interview about the book on Saatkorn . If you want a compact overview of my studies and practical articles, then click here. PS: My current book: The way to the cloud – a guide for companies and decision-makers has also been available at Springer for a few days! PPS: You can also download my book ” Decision-making based…

In addition to content marketing, the term “agile marketing” is also being used more and more frequently. But what exactly is it and who does this trend benefit? While some think of the well-known move by the cookie manufacturer Oreo during the power failure at the American Super Bowl 2013, this marketing strategy is still unknown territory for others. Oreo had tweeted the sentence “You can still dunk in the dark” during the half-hour break in the game and was then represented in the news for days. What is agile marketing and what is it? In this context, agile means first of all that advertising strategies are much more flexible and unbound. Oreo did not develop a planning-intensive strategy in advance, but instead reacted spontaneously to an unpredictable situation. So agile marketing is first and foremost a very dynamic concept and not as run-in as the traditional marketing processes .…