The COVID-19 pandemic will keep us busy. The vaccinations are running slowly and the lockdown has just been extended until after Easter 2021. So we still have to spend some time wearing masks. Even after the pandemic, we may still have to wear masks. Politics and science are currently intensively negotiating this. Printed mask with company logo A logo on the mask can make an impression and helps to show the company present. The employees of your company also show solidarity and actively promote the brand. I also had such a mask made for my blog. Examples of providers are www.masken-bedrucken.de and many more. The company offers masks from 9.90 euros and there is even the option of printing FFP2 masks. In my region of Bavaria in particular, these have been mandatory in shops and public transport for several weeks. I think it is worth having a logo printed on…

Companies are encouraged to convey messages to customers in a meaningful and entertaining way. One way to do this is to convey messages through videos and tell a story in them that touches customers. Videos are trending – in one Study by the BiTS-Business and Information Technology School 1000 test persons aged 18 and over from Germany were examined. A special focus was on learning with and without videos. Over 70% of the subjects were able to absorb content much better with short explanatory videos than with conventional written documents. One way to make videos even better is storytelling. Storytelling According to Wikipedia is storytelling: “a narrative method with which explicit, but above all implicit knowledge is passed on in the form of leitmotifs, symbols, metaphors or other means of rhetoric.” Storytelling is telling stories and conveying business information through metaphors or personal experiences. In short, these are structured as…

When a company has reached a certain number of employees, managers quickly lose track of the large amount of data that has accumulated over time. Processes are becoming more complex and take more time. The initial dynamic of one’s own company is no longer as fast as it was before. For this purpose there is the possibility to use so-called ERP and CRM systems. In the following, both types should be explained in a meaningful way. In general, such systems are technology or software that can map processes and data and enable faster processing of processes with the help of automatisms. ERP systems An Enterprise Resource Planning System (ERP) is an IT-supported system made up of software solutions , that supports the management in maintaining an overview of business processes. It can represent, optimize, support and document such business processes in a meaningful way. The aim is to reduce the…

I recently started experimenting with new business models and, due to COVID-19, focused primarily on digital earning opportunities. That’s when I came across SeedingUp. The platform brings companies and influencers together. Bloggers can offer their blog on the platform and companies can request texts there that the bloggers create exclusively for them. I wanted to try this out and show my experiences with the platform below. What is influencer marketing In influencer marketing, bloggers, instagrammers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. It is primarily about using the trust of the influencer to send a brand message. As a rule, companies pay a sum of money for this or the influencer receives the company’s products for free. Many companies now use so-called influencers. Why influencer marketing via Youtube, Instagram and blogs is worthwhile Such marketing can be…

Since At the beginning of my blog I deal with the advantages and opportunities that for SMEs by introducing agility and implementing related agile methods. As part of the Blog parade from projektmagazin.de I want to be specific in this post Dealing with the opportunities available to small and medium-sized companies Companies by optimizing physical and virtual collaboration in Can open up with regard to internal project management. In Germany the middle class is strongly represented. More than 99 percent of all companies are among the SMEs in this country and many of them can be attributed to technological Level in addition to pioneers and best practice examples. But how can it be that exactly these companies seem to be changing after all Ordinary methods, such as the introduction of holistic strategies, fail? How can it be that the role models from medium-sized businesses are still like this rigid boundaries…

In the latter piling up bad news . Deutsche Bank wants to cut 18,000 jobs and is not alone. Volkswagen wants to cut 7,000 alone, 5,400 at Ford, 4,500 at Bayer, 4,000 at Thyssenkrupp, 1,400 at Siemens and cable giant Leoni is also planning to cut 2,000 jobs. How do you currently see the IT industry? Is it on a growth course or is it stagnating due to the numerous crises of the potential customers of the IT service providers? If you ask me, I often say: I’ve had the feeling for a long time that the IT industry is no longer growing as rosily as it was many years ago. On the one hand I see that IT consulting companies have some consultants without a project and on the other hand I read again and again that thousands of IT positions are being sought and every company tells me…