Category

Digital transformation

Category

Digitization is a very broad field and often hardly tangible. From handling data to networking people and machines, the range is very large. As I already did in my Article on digital transformation mentioned, digitization has a major impact on the state, private individuals, individuals, education and companies. With this article, my aim is to give practitioners an overview of the 6 largest subject areas of digitization and give students tips for their thesis. Practical benefits For you as a practitioner, the topics are primarily provided Line an overview. From this you can choose which of the subject areas Could have relevance for your company. It is clear that not everyone Topic can be relevant in every company. Benefit for students As a student, you are certainly still looking for a topic for your thesis. I recommend defining a broad topic area in my article at the beginning. This should…

Do you want to develop yourself further and either become an expert professionally or realize yourself as a blogger or even as an author / speaker? But you have a problem: which topic should I work on and what could be my workhorse? Every topic is somehow exciting and you would like to do everything, right? Or are you even unable to concentrate on a specific topic because of your job, for example because agility is not yet an issue in your company or because management is not introducing cloud computing due to high costs? You can write an infinite number of lines on these questions, but I believe that it is often not the environment, but the people themselves. I have the following master tip: Successful people stand on the shoulders of giants! So you need to find those shoulders. By the way, this is an academic farmer’s wisdom…

I finished my PhD after 4 years and will soon (April 2020) tackle the defense. Since I always had a high degree of orientation towards the practice, this is now also online as a specialist book. The scientific content is summarized and the focus is also on the results, which are supported by practical examples. The book has been available and ordered since 02/02/2019. If you have any questions about the PDF version, please write to me! Address: promotion@agile-unternehmen.de Link Amazon: LINKLink to Springer: LINKReading sample: LINK My advice: Read that too Interview about the book on Saatkorn . If you want a compact overview of my studies and practical articles, then click here. PS: My current book: The way to the cloud – a guide for companies and decision-makers has also been available at Springer for a few days! PPS: You can also download my book ” Decision-making based…

Large companies such as Daimler or Bosch in particular have been promoting the trend of “Working out Loud” for a while now. In the course of New Work and digitalization this seems the next level Agile organization to be. But what does it actually mean? Just another fad or a serious concept? What is Working out Loud about? The term “working out loud” has actually been around for almost a decade. The term first appeared in 2010 in a blog article by IT consultant Bryce Williams. Williams dealt in his text with the idea of publicly sharing work and knowledge so that added value is created for everyone. To do this, he created the term “Working out Loud” (WOL) from the previously known concepts of social collaboration and collaborative learning. After WOL was discussed in more detail by John Stepper in his book 5 years later, it quickly found acceptance…

In addition to content marketing, the term “agile marketing” is also being used more and more frequently. But what exactly is it and who does this trend benefit? While some think of the well-known move by the cookie manufacturer Oreo during the power failure at the American Super Bowl 2013, this marketing strategy is still unknown territory for others. Oreo had tweeted the sentence “You can still dunk in the dark” during the half-hour break in the game and was then represented in the news for days. What is agile marketing and what is it? In this context, agile means first of all that advertising strategies are much more flexible and unbound. Oreo did not develop a planning-intensive strategy in advance, but instead reacted spontaneously to an unpredictable situation. So agile marketing is first and foremost a very dynamic concept and not as run-in as the traditional marketing processes .…

Agile methods of software development have quickly become the best practice solution for modern companies. Software companies in particular achieve faster and more customer-oriented results with the agile way of working. However, this way of working requires an agile environment and customers of these companies often still work in the sequential waterfall model. Both models are contradicting each other and therefore, when combined, often lead to wrong decisions, budget overruns and massive change management. Existing solutions are often not empirically proven, only to be understood as frameworks or not tailored to this special context. In the course of this work, a concept is developed which coordinates both methods as a hybrid process in order to avoid wrong decisions and budget overruns and to reduce change management. This concept is based on current literature and was evaluated with IT experts. It is also tested and evaluated in an IT service provider…