If you ask employees about the strategy and vision of their own company, one often hears the following sentences: “We need a clear strategy”,”What is my company’s strategy? No idea”,”With us, the strategy is hardly tangible”,”Ah that’s so wischi, wash with us””That is very little concrete””I can not do anything with that””Is too high-level for me” Strategies and visions are difficult to formulate It is difficult to formulate strategies and visions – especially from my time in management consulting, IT service providers were always striving to find a strategy – but basically the strategy was always as follows: “We do it – what the customer pays for”. This goal was packed into visions that were not tangible for anyone. Sentences such as: The human being as an enabler of IT or the agile service provider in the digital transformation have hardly stimulated dreams. Here I always asked myself why not…
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