According to current survey of over 2000 people interviewed On Statista, around 11% of Germans regularly listened to podcasts in 2018. Smartphones and the extensive internet in particular make it possible to listen to podcasts easily and at any time. Podcasts bring more emotions to the listener than texts and therefore stick for a longer time from a marketing point of view. Furthermore, the cost and effort of production are now low. So could it also be a sensible alternative for companies and also for my blog?

What is a podcast

According to Wikipedia a podcast is defined as follows: On Podcast is a series of media files (audio or video) that can usually be subscribed to via the Internet. The case word is composed of the English radio term broadcast and the term for the portable MP3 player iPod (which was the market leader at the time of its creation), with the success of which podcasts were directly linked.

Important facts about podcasts

In the Statista portal a lot of information about podcasts has been listed in a meaningful way. I summarize the most important ones here.

With 11%, Germany is not the absolute top podcast country, but it still has potential. Podcasts are much more popular in countries such as South Korea (53%), Spain (39%), Ireland (37%) and the USA (35%).

The majority of podcasts in Germany are mostly streamed via smartphone (73%) and PC (61%). Most often, YouTube and music streaming platforms such as Spotify, Audible and iTunes are used for this.

The majority of users either listen to one podcast per week or one per month. Regular users listen to podcasts for up to 40 minutes a week and find 20-30 minutes to be the optimal length for a podcast broadcast. The majority of the topics are news / politics (45%), film and television (41%), sports / music (38% each) and science with 29%.

Technical equipment for podcasts

Since April 2020 I no longer use my USB microphone for my video conferences because of Corona, but a condenser microphone with USB audio interface. While the USB microphone has a very good sound, I am now switching to studio quality, which is also really suitable for a podcast. The audio interface records the sound like a mixer, and the much better condenser microphone delivers a clearer sound. For comparison: the set costs around 200 euros and the USB model only 40-60 euros.

My audio set for a studio quality in the video and telephone conference and maybe soon in the podcast

Tips for podcasters

As always, content with added value is important. So write each episode individually with clear tips and hints or publish a summary as a blog article afterwards. Working with experts can also be helpful for a podcast, for example. as an interview.

But what do you say in the podcast? Most important and frequently requested content is best for bloggers or companies. It is now necessary to explain these more comprehensively and in depth and also to provide background information.

Conclusion: Postcast for

As you can see, I have sufficiently dealt with facts and figures about podcasts and the right equipment at home. Now the question arises whether I should do a podcast myself to explain my content in addition to the blog article in a much more profound way. In addition to the most widely read blog articles, I would give more information. What do you make of it? Would you like to hear that, and if so, with or without video?

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I blog about the influence of digitalization on our working world. For this purpose, I provide content from science in a practical way and show helpful tips from my everyday professional life. I am an executive in an SME and I wrote my doctoral thesis at the University of Erlangen-Nuremberg at the Chair of IT Management.

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