LinkedIn is a really good choice when it comes to social media. It helps and provides opportunities for advancement as you grow your career network. This platform is consistently growing and is your choice if you want to advance professionally. Currently, in fact, the numbers show an exponential development.

In the economic area of the DACH association alone, there are more than 16 million users, and 756 million worldwide. The platform has also managed to become more interactive, with the conversation rate increasing by almost 50% in 2021.

So the founders here have managed to acquire diversity and thus advance to a personal social media. This is exactly where you can start to get that all-important expert status.

Create personal content from your everyday business life, push your profile and your reach. We outline below how exactly this can work and what other tips can be implemented.

tips for building expert status

Become an expert with your profile, it’s not hard. But you have to put in a little bit of work to achieve that. To do this, in the first place, you can post “content” regularly. Above all, it helps to give the “postings” of others a thumbs up and share them!

The best way to do this is to pick a niche, a targeted topic and post content about it regularly. People will associate you exactly with this specific topic after some time, you will then be perceived as an expert.

It is really important to post good content on the topic. If someone even has a contact who is looking for a topic, for example, they will then recommend you. This way you can get a good job!

We will now show you in 5 sub-points what else you can do:

  1. helpful content: help others with your profound knowledge!
  2. marketing tool: Dare to post for attention for your products.
  3. algorithm: it prefers “postings” with many “likes” and comments.
  4. monitoring: use analysis tools and measure your own performance
  5. format: brevity is the spice!

To 1. post your posts really regularly. Some even rely on fixed days in a fixed rhythm. You can post 1-5 times a week, a little more in the beginning. Visibility is generally 48 to 72 hours and then decreases.

Regarding 2. direct advertising is not a good idea. Avoid overly promotional content, PR comes naturally through good relationships. Prefer relevant information that helps your readers in their business. Tips and tricks or your favorite tools, this is content that will bring you valuable contacts.

Re 3, the algorithm likes anything that gets people talking, because it’s based on spotting candidates for “recruiters”. Furthermore, “hashtags” help you activate your readership, one puts a “#” right in front of relevant terms for this. You can also “tag” people by putting an “@” directly in front of their names. However, such “mentions” should really only be used in a targeted manner in order to prevent the content from being abstracted by artificial intelligence.

To 4. do you already use the address ? If you call it up, you get a free impression of your own ranking. Your personal value reveals how well you generate relationships and where your brand lands in the “ranking”. From a value of 60, you are very good at it. Also note the data about your page views and the number of your “followers”!

Re 5. With around 1300 characters, you only have a certain number of words available for your “posting”. Keep the text as crisp as possible! A teaser at the beginning makes the reader curious and increases the click rate. The read rate in turn pushes the algorithm. Good images and especially 3-4 minute long videos increase the open rate and keep the reader on the post.

conclusion – in 5 steps to become a network professional

Above all, good content that is geared towards your target group, but also personal, will help you. It’s a tightrope walk, but it can give you expert status in a social media network, which can have a good impact on your career.

Follow our tips and people will connect you with your topic online. Be an expert starting today! Push your LinkedIn profile first and consequently your professional career.



I blog about the influence of digitalization on our working world. For this purpose, I provide content from science in a practical way and show helpful tips from my everyday professional life. I am an executive in an SME and I wrote my doctoral thesis at the University of Erlangen-Nuremberg at the Chair of IT Management.

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