The digital transformation is hitting German companies like a steam hammer. To clarify this trend typified by many magazines, this article examines triggers, people and employees in digital transformation. To do this, I examined the hashtags future work, digital work and leading digital. The first part of the article examines why companies strive for “leading digital” and what this exactly means. In the second part, digital work is discussed as an answer to digital transformation. Leading digital Leading digital means market leadership through digital transformation of the company and / or the business model. The article deals with why companies are striving for this and how this change manifests itself exactly and which steps are necessary to implement it. The trigger of the digital transformation The digital transformation is called the rapid growth of technology launches in German companies. Through global markets and a high level of competition, companies strive…
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