The digital transformation is coming and brings with it numerous challenges. Complexity and dynamism are increasing rapidly and people and companies are constantly being challenged to “reinvent themselves”. Since then, one often reads job advertisements that are looking for digital heads. But what are these #digitalheads actually? For this I came across the terms Streetsmart and Booksmart. Both terms are not defined uniformly and that’s why I tried to get information from current articles in the context of digital transformation. In the end, I try to evaluate which type we need more in a digital future. STREETSMART A streetsmart is a person who has extensive practical knowledge. So this person knows “how the world is going”! The term comes from street fighting, which has no logical rules and in some way redefines its own rules over and over again. So it can only be successfully passed through experience. In jargon…

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