“In order to survive and assert itself against competitors, every company must become a digital company. Technology is the determining differentiating factor today – in retail, in the financial sector, in manufacturing, in public administration and even in the pharmaceutical industry. Every company must go digital. This is the only way to get better and more innovative. However, innovation means more than just investing in new technologies. ” so Salesforce in a news article . Digital companies seem to be “dangerous” to traditional companies and are radically changing customer behavior. But what is such a digital company and how can this be determined? For example, is a company with its own app already a digital company? Would you like a copy? The magazine T3N Back in 2015, thought about whether the ideas of digital companies could also be applied to the hairdresser next door or the bakery around the corner.…

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