I recently started experimenting with new business models and, due to COVID-19, focused primarily on digital earning opportunities. That’s when I came across SeedingUp. The platform brings companies and influencers together. Bloggers can offer their blog on the platform and companies can request texts there that the bloggers create exclusively for them. I wanted to try this out and show my experiences with the platform below.

What is influencer marketing

In influencer marketing, bloggers, instagrammers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. It is primarily about using the trust of the influencer to send a brand message. As a rule, companies pay a sum of money for this or the influencer receives the company’s products for free. Many companies now use so-called influencers.

Why influencer marketing via Youtube, Instagram and blogs is worthwhile

Such marketing can be very rewarding. This has already been shown by examples from the past. For example, Neckermann relies on BibisBeautyPalace, which has more than 4 million followers on YouTube. The influencer debated Neckermann’s offers in her videos and achieved more than 155,000 likes on Facebook for the company.
Levis also regularly uses influencers on Instagram and Snapchat. These post against free products, photos with the products (jeans, shirts, …) of the brand. After fans then ask: Where did the influencer get these great jeans from, the link is posted. In this way, the brand avoids negative criticism due to too much advertising or the abuse of the influencer. Adidas itself often makes use of celebrities or sports stars who visibly wear the Adidas brand.

Registration at SeedingUp.de

But now back to SeedingUp. The first step is to register with the platform. First, after entering the email, various information about the blog or medium (Instagram, …) is requested. I particularly liked that the blogs are being checked. After a few days you will find out whether your own blog will be recorded. This ensures that serious bloggers are on the platform, which also attracts serious companies. As a blogger, it is particularly important to me that the texts are also for companies that I can authentically represent myself. Also especially good for new bloggers: SeedingUp gives a tendency for what an article on your own blog is worth.

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Home of SeedingUp.de

My first campaign – influencer marketing via blogs

Now I’ve waited a few days and was excited for my first one Influencer Marketing at SeedingUp.de . My first campaign ran quickly and a company got in touch. I was able to look at the booking directly in the portal and notice that the company already had a clear idea of what the item should look like. This also makes it easier for bloggers to satisfy customers. There is also the possibility to have the text written by SeedingUp for a small fee.

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SeedingUp’s dashboard

The next step: influencer marketing via Youtube and Instagram

Another important topic is influencer marketing via YouTube and Instagram. The platform also offers options here. The internal dashboard shows that there is also the possibility of running campaigns via video, product tests as well as news and social media. I am currently building up an Instagram channel and will soon be able to run my first campaign. I think that the combination of social media such as Instagram and blog posts can be more than worthwhile for companies.

Conclusion

In general, I believe that the platform is a win-win situation for companies and influencers alike. Bloggers receive serious inquiries and can create high-quality blog articles for businesses. Registration is quick and helps me a lot as a blogger, as I have little time to distribute my content. This can be done by the platform. I’m looking forward to my second campaign.


Image-Source Titlepicture: Fotolia.de 2016 – buyed License

Author

I blog about the influence of digitalization on our working world. For this purpose, I provide content from science in a practical way and show helpful tips from my everyday professional life. I am an executive in an SME and I wrote my doctoral thesis at the University of Erlangen-Nuremberg at the Chair of IT Management.

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