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You know that: A company blog is to be set up and now the content has to be planned. You are dependent on the content of the company’s experts, but day-to-day business always comes first? So you can’t plan straight away and you don’t know exactly which items you need and will actually get? I feel the same way. I blog out of whim and see how much time I still have in addition to work and private life. But how can you plan that? This is possible with the help of agile elements. Agile planning: in a nutshell I understand agile planning to be a vision, target definition or the setting of framework conditions. So, depending on the meaningfulness of a project, you have to do the following: a vision e.g. we enable car sharing for customers,Goals, for example, we create a CarSharing app for iOS orFramework conditions, for…

The digital transformation is now state-of-the-art in medium-sized companies. The marketing of many companies is also to be digitized. This often includes the inclusion of online and Web 2.0. But creating a Facebook page or blog is not enough. I’ve been blogging for some time now and I have regular meetings with some medium-sized companies to exchange ideas. The questions are often pretty much the same: online marketing should be digitized and online channels should offer new potential. In this article I want to share a few tips about what I have learned over the past two years. Reading tip: Agile Marketing Content Marketing and Blogging Content marketing means that you passively advertise with exciting content. This can be, for example, a blog article about the GDPR in medium-sized businesses. Another example could be a blog article about designing the perfect resume. It is important that you offer exciting content…

In the meantime, many companies have their own blog and are trying to use the possibilities and potential offered by so-called content marketing. I have been blogging for more than 2 years now and am in good contact with some medium-sized companies on the subject of business blogging. I would like to summarize these tips for building a company blog below. Reading tip: agile marketing Search topic First of all, it is important that the blog has a clear topic. The blog serves to present the company as an expert. So there should be few topics that are dealt with deeply and extensively. For example, I have chosen digital leadership, work 4.0 and agile organization as topics and have now produced 40 articles for each area. This has the advantage that a reader will find a lot of information in one place and you will also rank with the major…

Influencer marketing is one of the new forms of advertising and is becoming more and more popular as well as criticism. More and more companies, especially from the fashion and product industries, are making use of this trend and you can already find some success stories. But can this model also be exciting for medium-sized companies or IT companies? Does it make sense for cool Youtubers or hip Instagramers to promote your company? what is influencer marketing? In influencer marketing, bloggers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. So it is primarily about using the trust of the influencer to send a brand message. Usually, companies pay a sum of money for this or the influencer receives the company’s products for free. An influencer can be someone who runs a blog, Instagram or Youtube channel. Not every…

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