nternal service providers are organizational units that provide preliminary services for other departments of the administration. Such internal service providers actually exist in every company. Examples include HR, process management and much more.

However, internal projects in particular often falter and are not ideal for the employee’s own career. While external projects are visible and supported by management due to customer requirements, the internal project is often delayed but nobody is interested in it.

This means that your own career comes to a standstill. But how can you still get ahead? For this I give you in this article four steps how you can push the internal projects like a customer project in the company.


A customer project has strong stakeholders, deadlines and customers. This is the reason why the project often progresses so well. But you can create these criteria for yourself. The customers are always the employees and managers of the company. Therefore, create powerful back-up for yourself through the managers and adapt the product or service to them in a meaningful way through feedback. To do this, simply follow four steps.


Look for customers – these are usually managers who work in the company. You need strong stakeholders behind functions. You will also notice that as soon as 2-3 managers are in the meeting, other managers will also want to be in the meeting because it seems important.

But how do you find such managers? Approach the managers and introduce their service or product initially. Then you need a regular meeting once a month – ask managers to come to this meeting. Record the requirements of the managers in e.g. Jira tasks and mark the managers as stakeholders.

Also make sure that managers come regularly and write to them if necessary. Also prepare minutes and send them to managers if they could not attend.


A backlog is a list of tasks still to be completed within a project or requirements still to be met by a product. The goal is to create maximum transparency and to define, document and prioritize the tasks with the stakeholders. You will notice that as soon as the backlog is full, managers will fight over you as a resource, making your product seem even more important. You are now an integral part of their strategy. This makes your product or service more important! Also escalations are now easy because you have powerful stakeholders.


Continue marketing your product or service. Create wiki pages, videos, and generate word of mouth within the company.

Step 4: Review

Now show the stakeholders and managers regular new features and progress of the product in the regular meeting. It must always be apparent that progress is being made. Also a list of new features should be promoted on the service/product wiki page.


Internal jobs are not easy but if you take these four steps to heart, you can very well build pressure internally and hit the ground running with the product/service. What is the consequence? On the one hand, you can build up your own team from your own position with the help of the backing of the managers (become a team leader) or switch to a stakeholder team and become a manager there thanks to the good contacts. It is now up to you!

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I blog about the influence of digitalization on our working world. For this purpose, I provide content from science in a practical way and show helpful tips from my everyday professional life. I am an executive in an SME and I wrote my doctoral thesis at the University of Erlangen-Nuremberg at the Chair of IT Management.

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