Dr. Dominic Lindner, Autor bei agile Companies

Agile organization 21. March 2021

DevOps – what is it actually?

In the IT sector, DevOps has been gaining in importance for a long time. But what is actually behind the term and what is the aim of the concept? We get to the bottom of these and other questions. What is DevOps actually? The term DevOps is a combination of the English words “Development” and “Operation”. The concept originating from the IT sector deals with practices for automating processes between software development and IT. The aim is to accelerate the development of software solutions and then to test and release them more quickly. In order to unite the strengths of software developers and IT teams in the course of this, the concept specifies to link the areas more closely with one another. More integration and new perspectives instead of working in isolation. For this, DevOps makes use of techniques such as agile or continuous delivery. The goal behind it: Gaining…

Digital change 21. March 2021

Digital business models – these are the possibilities!

Digital business models are becoming increasingly popular. No wonder, after all, a lot of money can be made this way. The possibilities are diverse and are already being used by many entrepreneurs and founders. Digital business models and the way to get there Digitization and especially digital business models have meanwhile achieved a particularly high priority for companies. This is particularly due to the fact that many new variants have emerged in terms of added value. The Internet in particular has long been integrated into existing business models. In some cases, however, this technology has even been used to create completely new digital business models and at the same time displace old options. These not only determine the way companies work, they are also an essential decision-maker when it comes to generating profits. As a result, they automatically count as a key factor for the economic success of a company.…

Bachelor thesis / master thesis 21. March 2021

Academic literature recommendations on agility and digital transformation

In spite of a dedicated literature analysis, it is often not easy to find suitable literature. For this reason I would like to give some pointers. This serves as an initial orientation and also shows at least the literature that I used more and more in my doctorate. The sources in bold are papers, which I particularly recommend. Reading tip: Find literature Digital transformation Auth, G., Meyer, P., & Porst, G. (2017). Recognition and use of technological innovations for the digital workplace of Deutsche Telekom. HMD Praxis der Wirtschaftsinformatik , 1-15. https://doi.org/10.1365/s40702-017-0365-7 Bley, K., & Leyh, C. (2016). Status Quo of the Digitization of German Industrial Companies – A Study of Selected Companies. In MKWI 2016 (pp. 1652-1664). Köffer, S., & Urbach, N. (2016). The digitization of knowledge work – recommendations for action from business informatics research. HMD Praxis der Wirtschaftsinformatik , 53 (1), 5-15. Urbach, N., & Ahlemann, F.…

Work 4.0 21. March 2021

Advantages and opportunities of virtual teams

You are familiar with this term for teams on an online basis, but you would like to find out what else is behind it? In this article, we therefore take a closer look at the advantages and opportunities of virtual teams.Building a team, leading it and promoting its further development harmoniously already poses major problems for many managers in the real world. But if the team is also a virtual one, the implementation of these tasks is often even more difficult. Nevertheless, the number of this modern type of team is continuously increasing – and rightly so! A connection of employees in this way can be used for companies viz promising effects to have. What are virtual teams anyway? Virtual teams are primarily characterized by the fact that they usually only represent a temporary union of several participants in working groups. As a rule, they only come together for the…

Work 4.0 21. March 2021

Study: Tips for working from home

Few topics are discussed as often in the course of NewWork as the term home office. At least that’s how loud they should be my research partner 1-2 days a week will become the absolute rule in companies. I am also lucky enough to be able to work from home regularly and officially. [yop_poll id=”39″] In this text I would like to give my tips on working in the home office. In addition to these, I present the results of a study from 40 employees, which of the Student Paul Niebler performed for me as part of his master’s thesis. We selected random people and almost half, i.e. 18 respondents, said they had this privilege at their company. Another 6 respondents were not sure. Choice of day and frequency If you want to work from home, the first step is obvious: Talk to your boss and your team whether and…

Digital change 21. March 2021

Generation Z – Tips for the skilled workers of the future

Generation Z is entering the labor market and companies are trying to prepare for it. There are currently many studies about this new generation, which more or less even contradict each other. It is obvious that the survey of 16-18 year olds who have barely or not at all worked hardly any statements about the labor market. It can therefore be assumed that the study results can only be correctly confirmed in 5 years and that they will still change massively. Generation Z summarizes the years 2000 – 2015. I have now examined four studies for you in the following and draw an initial conclusion from them. Reading tip: Generation management Digital natives 4.0 Generation Z has been using digital technologies from birth and is therefore referred to as the digital natives. So you are used to processing and using a large amount of information. For them, too, the real…

Medium-sized companies 4.0 21. March 2021

Influencer marketing for medium-sized IT companies – does that make sense?

Influencer marketing is one of the new forms of advertising and is becoming more and more popular as well as criticism. More and more companies, especially from the fashion and product industries, are making use of this trend and you can already find some success stories. But can this model also be exciting for medium-sized companies or IT companies? Does it make sense for cool Youtubers or hip Instagramers to promote your company? what is influencer marketing? In influencer marketing, bloggers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. So it is primarily about using the trust of the influencer to send a brand message. Usually, companies pay a sum of money for this or the influencer receives the company’s products for free. An influencer can be someone who runs a blog, Instagram or Youtube channel. Not every…

Digital change 21. March 2021

Tips for the company blog – this is how it works!

In the meantime, many companies have their own blog and are trying to use the possibilities and potential offered by so-called content marketing. I have been blogging for more than 2 years now and am in good contact with some medium-sized companies on the subject of business blogging. I would like to summarize these tips for building a company blog below. Reading tip: agile marketing Search topic First of all, it is important that the blog has a clear topic. The blog serves to present the company as an expert. So there should be few topics that are dealt with deeply and extensively. For example, I have chosen digital leadership, work 4.0 and agile organization as topics and have now produced 40 articles for each area. This has the advantage that a reader will find a lot of information in one place and you will also rank with the major…

Medium-sized companies 4.0 21. March 2021

Online marketing for medium-sized companies? Does that bring anything?

The digital transformation is now state-of-the-art in medium-sized companies. The marketing of many companies is also to be digitized. This often includes the inclusion of online and Web 2.0. But creating a Facebook page or blog is not enough. I’ve been blogging for some time now and I have regular meetings with some medium-sized companies to exchange ideas. The questions are often pretty much the same: online marketing should be digitized and online channels should offer new potential. In this article I want to share a few tips about what I have learned over the past two years. Reading tip: Agile Marketing Content Marketing and Blogging Content marketing means that you passively advertise with exciting content. This can be, for example, a blog article about the GDPR in medium-sized businesses. Another example could be a blog article about designing the perfect resume. It is important that you offer exciting content…

Bachelor thesis / master thesis 21. March 2021

Help! I can’t find any literature for my thesis!

Have you been searching for a few days and just can’t find any papers on the topic? In this text I would like to give tips for students who are currently unable to find any literature on their thesis. Incidentally, if you get the topic from a practice partner, then I recommend reading my other article. Reading tip: Thesis with practice partner “Help! I can’t find any literature! ” I often receive emails asking me the following: I am writing about topic X and cannot find any literature. Do you have any tips? In 99% of the cases I also send literature back. However, this is not to your advantage. The reason for this is that you have to state in your thesis: Why did you use this literature. An answer like: If Mr. Lindner sent me or came by chance at Google, your supervisor will probably not be very…