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Dr. Dominic Lindner

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Only a few words need to be lost about the relevance of digital transformation. That’s how magazines speak of digital Darwinism or “adapt or die”. The digital transformation is in full swing and is changing the German economy. Overall, the digital transformation can be understood in 2 ways (source Petry): Technically this means the preparation of information for storage in a digital technical system. in the Overall context It means the technologicalization of entire industries in a profound sense, so strategy, organization and socioculture are also affected. For a further definition, read the soon as well Article on digital transformation. On the one hand, these changes are profound and, on the other hand, they have been developing for years. In this sense, many speak of a digital (r) evolution. For this reason, the aim of this article is to examine arguments for the digital revolution as well as for the…

“Customers increasingly see themselves as self-determined individuals. They inform themselves, buy on the Internet and shape brand and product perceptions through self-created content and reviews “(Karl Heinz Land). We understand “digital Darwinsmus” when technology and society change faster than companies are able to adapt to them (Kreutzer / Land). Adapt or die Survival of the fittest: Darwin’s theory can best be transferred to the digitization of companies. Because the struggle for survival also takes place there. The strongest is the one who manages to react quickly to technological changes, adapts his business model to customer expectations, uses knowledge profitably and outperforms his opponent (start-up scene).So the success factor seems to be the speed of your own digitization. Kreutzer and Land speak of a change from CEO to CDO (see figure). According to the two authors, a modern CDO should aim to “destroy” what already exists in order to make room…

For a long time I have been observing people who are trying to get into a management career. Often these people have a staff position beforehand or are project managers. So I recommend it in my article too: This is how you become a manager. Now it is important to move up from this point into the management track. But there is clear feedback: “They are not dominant enough – they have to assert themselves more. Sometimes hit the table and make yourself unpopular. ” But what is the truth of this feedback and why are people in staff units or project management not so dominant? “Dominance” in the staff position or as a project manager? The feedback to me, too, was often that I should hit the table harder and that I should “complain” to employees from time to time. But especially as a project manager and in staff…

Web meetings are increasing significantly in times of Corona. No wonder that the share of the video telephony provider Zoom has risen by 110% since Corona. In one study, scientists examined numerous employees and noticed the following changes since Corona: The number of emails increases by a factor of 1.4Working days are 48 minutes longerNumber of meetings increases by 12.9%Number of participants in meetings increases by 13.5% The market share of video solutions is currently divided between three major players: Microsoft Teams (30%)Zoom (26%)Cisco (23%) Zoom share price 2020 – 2021 The working days are also supposedly more cumbersome for employees according to their own information. According to a Berlin study 12% have already fallen asleep during a web meeting. In addition, 61 percent of the more than 1000 respondents questioned answer private emails parallel to the digital meeting. Webcam on or off? Science says: on! A big topic at…

Employees are an important asset and skilled workers are heavily promoted in the market. It is therefore important for companies to retain employees through more than just a salary. But how can this be achieved? Of course, there are numerous recommendations on the Internet such as company celebrations, after-work events and much more – but the question is: How are these measures related and how exactly do they increase employee loyalty to the company? I would like to provide assistance on this in this article. First of all, I will also give you a checklist with helpful recommendations on how to retain employees for the company, which you can download for free! Download checklist: Retaining employees to the company Theoretical background: hierarchy of needs A person becomes attached to something when certain needs are satisfied. Abraham Maslow summarized these needs in a pyramid in 1943. The dimensions are: Physiological needs…

Have you been employed for some time now and your boss thinks your job is good? Are you punctual, reliable and often praised as a “good” or “very good” employee? But you have not been promoted for years and others are always preferred? I will try to explain this to you in this article. there is a promotion for daily work In general, we receive a salary and a position for the completion of tasks which are defined in the employment contract and which are specifically assigned to us by a supervisor. Now many employees do this work in 40 hours and improve in the quality or speed of the work execution. In return, employees expect your salary to be increased and a promotion to be pending. Unfortunately, this view is often wrong. Imagine someone working at a reception. He does the job very well and is getting faster and…

IT support is a department, a team or an individual who is called upon to provide support with hardware and software problems. Aids such as ticket systems or call centers are often used for this purpose. IT is complex and the technology does not always work the way people want it to. Well-organized IT support is therefore a key factor for successful IT. According to a study by ERS Computer Solutions IT-related outages cost us an average of $ 1.55 million a year and each employee spends around 30 minutes a week solving IT problems. Furthermore, a study by Cherwell with over 1000 participants shows that generally the blame for the failure of IT is almost always placed on IT support. THREE RECOMMENDATIONS FOR SUCCESSFUL IT SUPPORT Looking at the facts from the studies, the expectation of IT support is clear: It has to solve IT problems quickly, silently and…

Since COVID-19, we have been doing knowledge work mainly in the home office. While we used to be able to stand out in the real world with special clothing and strong appearance, it is now up to us to show this in virtual space as well. But how does it work? I would like to show you my personal equipment and especially focus on video and audio. My zoom workplace In addition to a normal desk to sit on, I myself also have an extra workstation to stand for important Zoom meetings. The advantage is that my vocal cords are not squeezed by the sitting posture and I can speak more freely. I also have an ergonomic mouse and keyboard and an anti-fatigue mat on the floor for fatigue after long periods of standing. Alternatively, I could raise my normal desk, but I like to change my position during the…

A negotiation is the treatment of a decision with one another or by an authority such as a court or mediator. We negotiate numerous small and large decisions every day. A big negotiation for many at work is the salary. With the right negotiation strategy in particular, significantly more can be achieved here. Reading tip: Get a raise Negotiation seminar – is it worth it? Negotiating is not easy and certainly not everyone was born with this talent. But the good news is that you can learn to negotiate. There are numerous seminars on this. The contents of such seminars are often basics and strategies, checking facts, the give and take principle and numerous practical exercises. For this I have the negotiation training from www.engarde-training.com/de looked more closely. Engarde is a professional with many years of experience and conducts first-class negotiation training at various locations. Tips for better negotiation In…

Micromanagement, bad ideas and strange behavior characterize the management in your company? Unfortunately, you are often not alone in this. Often in the course of my consultancy career I have seen managers who almost had a reputation as circus clowns before the workforce. If the name of the manager is mentioned, one only experiences a mischievous smile from the employees. It is sometimes surprising that companies are successful despite these managers. For this purpose, I had employees tell me in various telephone calls through interviews how such managers are shielded. I would like to show you the shielding of managers in a funny way in the form of a case study and then give you tips for solving the scenario. The following story is of course completely exaggerated and I use typical clichés. Reading tip: Case study: Scrum in a corporation A funny story: the top management and the shielding…

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