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Digital change

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No word is currently used as often in leading magazines as “digital transformation”. So the question arises: what is digital transformation and how can it be defined? In the following, this article is intended to summarize some points of this trend and, in addition to a formal definition, also show the reasons, potentials and actors of the “buzzword”. Digital transformation definition Digitalization is generally understood to mean a digital conversion and representation or implementation of information and communication or the digital modification of instruments (Gabler Lexicon). ” The digital transformation is understood as the exponential and permanent change of society and companies based on technology “(Lindner and Leyh 2018). Petry (2016) sees the rapid technological development as the basis of digitization, which has become faster and faster in recent years and therefore speaks of the age of acceleration. Hoffmeister’s book also states that the basis of digitization is also a…

The advancing digitization is putting established business models and almost all processes under increasing pressure – from communication and recruiting to the business model or even your own products. On the other hand, it also offers a lot of opportunities. But how does a company get fit for the digital future? Digital readiness index To determine digital readiness, the “Neuland” initiative created a digital readiness index. This measures the arrival of companies in the digital world on the basis of 150 criteria. The study speaks of a digital Darwinism which lets companies “die” if they miss the digital transformation. The large consulting houses also offer their own metrics and methods to measure this readiness. Sentences like “It is time to completely digitize processes in which the user is the focus” or “No question about it: this experience will also change the expectations of customers in terms of communication, services and…

“Customers increasingly see themselves as self-determined individuals. They inform themselves, buy on the Internet and shape brand and product perceptions through self-created content and reviews “(Karl Heinz Land). We understand “digital Darwinsmus” when technology and society change faster than companies are able to adapt to them (Kreutzer / Land). Adapt or die Survival of the fittest: Darwin’s theory can best be transferred to the digitization of companies. Because the struggle for survival also takes place there. The strongest is the one who manages to react quickly to technological changes, adapts his business model to customer expectations, uses knowledge profitably and outperforms his opponent (start-up scene).So the success factor seems to be the speed of your own digitization. Kreutzer and Land speak of a change from CEO to CDO (see figure). According to the two authors, a modern CDO should aim to “destroy” what already exists in order to make room…

Only a few words need to be lost about the relevance of digital transformation. That’s how magazines speak of digital Darwinism or “adapt or die”. The digital transformation is in full swing and is changing the German economy. Overall, the digital transformation can be understood in 2 ways (source Petry): Technically this means the preparation of information for storage in a digital technical system. in the Overall context It means the technologicalization of entire industries in a profound sense, so strategy, organization and socioculture are also affected. For a further definition, read the soon as well Article on digital transformation. On the one hand, these changes are profound and, on the other hand, they have been developing for years. In this sense, many speak of a digital (r) evolution. For this reason, the aim of this article is to examine arguments for the digital revolution as well as for the…

IT support is a department, a team or an individual who is called upon to provide support with hardware and software problems. Aids such as ticket systems or call centers are often used for this purpose. IT is complex and the technology does not always work the way people want it to. Well-organized IT support is therefore a key factor for successful IT. According to a study by ERS Computer Solutions IT-related outages cost us an average of $ 1.55 million a year and each employee spends around 30 minutes a week solving IT problems. Furthermore, a study by Cherwell with over 1000 participants shows that generally the blame for the failure of IT is almost always placed on IT support. THREE RECOMMENDATIONS FOR SUCCESSFUL IT SUPPORT Looking at the facts from the studies, the expectation of IT support is clear: It has to solve IT problems quickly, silently and…

If you ask employees about the strategy and vision of their own company, one often hears the following sentences: “We need a clear strategy”,”What is my company’s strategy? No idea”,”With us, the strategy is hardly tangible”,”Ah that’s so wischi, wash with us””That is very little concrete””I can not do anything with that””Is too high-level for me” Strategies and visions are difficult to formulate It is difficult to formulate strategies and visions – especially from my time in management consulting, IT service providers were always striving to find a strategy – but basically the strategy was always as follows: “We do it – what the customer pays for”. This goal was packed into visions that were not tangible for anyone. Sentences such as: The human being as an enabler of IT or the agile service provider in the digital transformation have hardly stimulated dreams. Here I always asked myself why not…

COVID-19 is changing society and affecting businesses too. In trade magazines you can read that COVID-19 is accelerating the digitization of companies and that the IT industry can earn a lot of money as a result. But how exactly does it change IT sales and what do you have to consider? In my eyes, something happens from the following point of view: Customer: We thought for a long time whether we would introduce software and chose the service provider for a long time. Then there were long proof of concept phases and a long planned execution. towards: Customer: We quickly need a software solution, ideally fully managed, which we can use productively very quickly. There is no time to compare, we take the service provider who can deliver quickly. Purchase decisions are made quickly While companies used to negotiate long deals in sales and pre-sales and were in tendering processes…

Corona forces us into the home office and the fight begins: VPN, Citrix and three logins! Now comes an error message! What shoud that? Call IT support: No success! Unfortunately, this exaggerated situation is often not an isolated incident! Companies have a poor IT infrastructure. The consequence is that employees cannot work meaningfully and teams acquire private infrastructure. This is called shadow IT and has experienced another boom since Corona! Shadow IT The term shadow IT describes IT systems that are used in the specialist departments or individual employees of a company in addition to the official IT infrastructure and without the knowledge of the IT department. According to a survey by Censuswide on behalf of McAfee 500 IT managers and over 250 employees in companies in Germany were surveyed. Over half of the managers surveyed state that shadow IT exists in the company. Almost 40% of employees also admit…

A website is now more than just information that exists on the Internet and is rarely accessed. Often companies even generate a large part of their sales with such a website. Another example are online shops that sell and sell products to end users exclusively via a website represent what is known as a digital business model . Such a website has become standard for companies and should not be missing in any company. On the one hand, it serves as an information channel for shops and bars, for example, on opening times and how to get there, as well as for companies with their own Products or services as a sales channel . Agencies are often expensive When you ask an agency the price of a website, they often get very high prices and you don’t understand why it is so expensive. An agency will work out requirements for…

Corona is still ubiquitous. As of May 2020, 7.3 million people have been on short-time work and more than 40,000 new unemployed people have been registered as GDP has fallen by 2.2%. Especially in times of lockdown, 25% of German employees worked from home. Like in my new book ” Virtual teams and home office “this number has already fallen rapidly. Now it is only 10% of German employees and people return to the offices subject to certain conditions. The decreasing stress of families through homeschooling has also decreased significantly. So what is the situation after the lockdown in the IT industry? I would like to report from my experience. Return to the office So the return to the office has started since Corona. Large companies offer to come back to the office between 2 days and full time. Above all, companies like Siemens want to continue to work from…

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