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Medium-sized companies 4.0

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I have been working for medium-sized IT service providers since the beginning of my career and often work in association with other service providers for changing DAX companies. In doing so, I experience that managing the service providers in particular is very difficult for the end customer. I would therefore like to give some tips and present my findings. This is in the classic organization, if you want to know how to control service providers using agile methods, then read my article on Scrum of Scrums. Define the boundary between service provider and customer First of all, you should know exactly: how much do I really want to give away. Should the service provider do everything himself and I just want a service that works like a mail account or I would like an individual development and have to provide the service provider with permanent requirements and control it. In…

The digital transformation is now state-of-the-art in medium-sized companies. The marketing of many companies is also to be digitized. This often includes the inclusion of online and Web 2.0. But creating a Facebook page or blog is not enough. I’ve been blogging for some time now and I have regular meetings with some medium-sized companies to exchange ideas. The questions are often pretty much the same: online marketing should be digitized and online channels should offer new potential. In this article I want to share a few tips about what I have learned over the past two years. Reading tip: Agile Marketing Content Marketing and Blogging Content marketing means that you passively advertise with exciting content. This can be, for example, a blog article about the GDPR in medium-sized businesses. Another example could be a blog article about designing the perfect resume. It is important that you offer exciting content…

Influencer marketing is one of the new forms of advertising and is becoming more and more popular as well as criticism. More and more companies, especially from the fashion and product industries, are making use of this trend and you can already find some success stories. But can this model also be exciting for medium-sized companies or IT companies? Does it make sense for cool Youtubers or hip Instagramers to promote your company? what is influencer marketing? In influencer marketing, bloggers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. So it is primarily about using the trust of the influencer to send a brand message. Usually, companies pay a sum of money for this or the influencer receives the company’s products for free. An influencer can be someone who runs a blog, Instagram or Youtube channel. Not every…

In my PhD I research with a focus on SMEs and I am often asked what the difference is and why SMEs have to be researched separately. Many also like to exchange ideas with me about SME 4.0 and ask themselves why I sometimes strongly separate my articles into SMEs and large companies. I would now like to give you an answer to that. Characteristics of SMEs The entire German corporate landscape is predominantly dominated by small and medium-sized companies (99.3% of all companies are SMEs in Germany), which are an important pillar of the German economy due to their innovative ability and experience. According to the definition of the EU (IfM Bonn 2018), SMEs are divided into three categories: Small business (up to 9 employees and 2 million euros in sales) Small companies (up to 49 employees and 10 million euros in sales) Medium-sized companies (up to 249 or…

Of the digital change has arrived in companies and forces them to request more and more computing power. One solution is what is known as cloud computing. But what is cloud computing? Before the turn of the millennium, Germany was still completely free of the cloud! Manufacturers have only been offering dedicated solutions for the cloud for a few years. But what is cloud computing? If you look in Wikipedia you will find the following: Cloud computing describes the provision of IT infrastructure such as storage space, computing power or application software as a service via the Internet. In more technical terms, cloud computing describes the approach of making IT infrastructures available via a computer network without these having to be installed on the local computer (source: Wikipedia ). What is cloud computing – service models There are three different service models, some of which overlap. These are: infrastructure, platform…

“In simple terms, cloud computing is the provision of computing services (servers, storage, databases, network components, software, analysis options and more) over the Internet (” the cloud “). Companies that offer these computing services are referred to as cloud providers and provide the Cloud computing services are usually billed based on usage, as you know it from calculating your water and electricity consumption in your home. ” (Source Microsoft ). In the course of digital transformation Cloud Computing is an often mentioned word. As already mentioned in an article on the risks of cloud computing, cloud computing requires a dependency on a cloud provider. This should therefore be carefully selected. In order to make this selection, I would like to give some tips on choosing a provider. 1. Accuracy of fit of the solution First and foremost, the cloud provider’s standard products should match your infrastructure and your requirements. Bear…

“It’s a trend that is gaining more and more followers in both the private and business sectors: outsourcing IT services such as data storage, computing power or application software so that you don’t have to work with your own hardware and software.” such a Article on Heise . Cloud computing is: “Generally the provision and use of IT infrastructure such as storage space, computing power or software via the Internet. The idea behind this is to make these IT infrastructures available via a computer network so that they do not have to be installed on local computers . ” (Hot ). Cloud computing is a hot topic, especially in medium-sized companies, and offers numerous opportunities and advantages. Already in mine Study on the digital workplace all participants showed that they were interested in the subject of the cloud. Therefore, this article discusses the opportunities and advantages of cloud computing. At…

“Cloud computing includes technologies and business models to make IT resources available dynamically and to bill their use according to flexible payment models. Instead of operating IT resources, for example servers or applications, in the company’s own data centers, these are demand-oriented and flexible in the form of a service-based business model available over the Internet or an intranet. ” (Source Gabler Lexicon ). As a trend term, cloud computing seems to offer endless possibilities, but it also offers numerous risks and disadvantages, which will be discussed in this article. At the end I will also show a further article on the opportunities of cloud computing. Work pace depends on the internet Of course, if you work in the cloud, you work online. Working online inevitably means that you need a fast internet connection. Even if our government is currently negotiating the expansion of broadband, in many rural areas there…

One of the four biggest challenges for HR managers in medium-sized companies is the task of finding and developing talent. Given the much-discussed shortage of skilled workers, this is not surprising. Around three quarters of the 323 companies surveyed stated that recruiting qualified employees will be the focus of HR work in the next three to five years, according to the magazine Heap . In addition to Haufe, many other magazines speak of a shortage of skilled workers in medium-sized companies. What actually is a shortage of skilled workers? Wikipedia says: As Skilled workers shortage This describes the state of an economy in which a significant number of jobs cannot be filled for employees with certain skills because there are no suitably qualified employees (skilled workers) available on the labor market. So is there currently a shortage of skilled workers in medium-sized companies? No shortage of young professionals If you…

Management consulting is one of the industries that is highly dependent on digitalization benefits. Admittedly, management consulting is to be seen as one of the sectors that sets up, directs and is involved in implementing a large number of projects for the digitization of companies from a wide variety of industries (Werth et al. 2016). But what potential does the consulting industry itself have? IT management consultancies & digital transformation Consulting is a service that provides added value for the customer through specialist knowledge in one or more areas. The concept of consulting is the often used Angliscism of advice and consequently the synonym for “consultant” can often be found again (Hoffmann 1991). Management consulting, on the other hand, is a branch of consulting that specializes in supporting companies with regard to organizational and process optimization (Hoffmann 1991). According to the Federal Association of German Business Consultants, this sub-area generated…

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