Digitization can now be found everywhere and is spreading like wildfire. I am therefore now writing a whole series of articles on the subject of digitization. My motivation behind this is that digitization means something different for every industry and type of company and I want to work out these differences. An illustration of the differences in different industries can be found in the following figure. In this section I would like to go into the real gist of this article and illustrate digitization in the retail industry. Industry characteristics Typical retailers such as hairdressers, florists, bakers and the like have always seen themselves as classic service providers. While for a long time it was common practice for customers to visit local retailers and thereby support them, the retail industry is now at a critical point. Small retailers in particular saw no need for digitization or the use of big…

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