Research methods each have advantages and disadvantages, and you have to consciously choose them accordingly. A selection of the research method is usually justified by the advantages and then sensibly limited by the disadvantages. In the bachelor thesis, for example, you have to argue why you preferred an expert interview to the survey. Since your method does not, of course, reveal the entire knowledge on the topic, it should also be sensibly limited. In this article I show the advantages and disadvantages of each methodology. Tip: Use the advantages to justify your choice and pack the disadvantages into the limitation of your work. Literature analysis Literature analyzes form the foundation of any research and summarize similar findings. It helps in understanding, structuring existing knowledge and finding research gaps. Nevertheless, the following points should be limited: Novelty: Often literature analyzes only summarize existing knowledge and do not generate any new knowledge.Incompleteness:…

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