In practice you will find numerous freelancers who influence the business world through blogs, specialist articles or lectures with slogans and a wide range. One speaks of influencers or topic ambassadors. Today I want to blog something about a very special subgroup of influencers / topic ambassadors. It is about topic ambassadors who are employed in their own company and who represent a topic externally on a completely voluntary basis (e.g. do not earn any money with it). Imagine: an influencer would work for you in your company. What is a topic ambassador? The tasks of a theme ambassador are primarily in the area of sales and marketing. The ambassador has a topic such as agility or leadership and represents this externally through books, lectures, specialist articles or other actions. He is considered an expert on this subject in the scene. A topic ambassador is the mouthpiece of a self-selected…
For some time now I have been seeing more and more seminars on the subject of mindfulness in the age of digitization. But what…
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Who does not know it? Escalations in everyday work, projects and companies. Escalation means “calling up a higher hierarchy level to bring about a…
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Generation Y refers to the generation that was born between the early 1980s and the late 1990s. Due to demographic change, they are currently…