When you hire a service provider, you want them to be on hand with help and advice. Lately I’ve been reading articles a lot, but they criticize the fact that consulting often provides too much advice instead of action. Specifically, the criticism means that too much theory is sold at a high level and too little real advice takes place. This criticism hits IT service providers particularly hard. So shows Nicolas Kittner this in a quote on: The problem with most consultants is that they are only consultants. They are on a meta-level, everything is macro, nothing micro. It’s about trends in the market, about processes, about structures, about price models, about business plans and brand strategies. But consultants need to know the micro, they need to know how to turn an e-commerce strategy into a shop, how to build a prototype from an idea, how to develop a product…

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