Agility is widespread in software development. But how can the term “agility”, which is also described in business terms with flexibility, be transferred to sales? Let’s take a look at the definition of sales first. The Gabler Wirtschaftslexikon says: “Sales mainly includes the sale of goods; distribution of goods (logistics, marketing logistics), control of the sales force organization and maintenance of the relationships between a manufacturer and retailers or, in the case of direct sales (direct sales), to the end customer. Newer approaches emphasize the great importance of customer management in the context of sales. It should be noted, however, that sales departments in companies often focus on existing customers without the flexibility to tackle new projects and ideas within the department. Often with fatal consequences: If a major customer breaks away, this often means economic difficulties for the entire company. If sales, instead of managing the existing customer base,…
Agility is now more than just a phenomenon in IT. Agility has long established itself outside of IT, in some cases even throughout the…
Production is “the process of the targeted combination of production factors (input) and their transformation into products (products, output)” (Gabler Wirtschaftslexikon). So far, so…
Agile methods such as Scrum create paradigm shifts in companies and thus revolutionize their own corporate culture. Own beliefs and behaviors, such as “…
In the context of rapid technological change, especially in the field of automation and information technology, as well as the ever increasing networking of…
Almost every German has a bank account. In the meantime, you can “almost” even (almost) delete it, since even homeless people are no longer…
HR (Human Resource) describes the “totality of performance potential (performance reserve) that is made available to a company by its employees” (Gabler Wirtschaftslexikon). The…
Logistics “includes all tasks for the integrated planning, coordination, implementation and control of the flow of goods as well as the goods-related information from…
Why agile marketing? “The basic idea of marketing is the consistent alignment of the entire company to the needs of the market” ( Gabler…