The acceleration of the markets and the increasing complexity of possibilities and requirements demand managers in a previously unknown form: In order to keep pace with the new developments, the management culture has to change Innovation Evangelists . It is, among other things, the task of executives to exemplify, promote and convey values. According to the Innovation Evangelist, they must also promote four criteria in order to be attractive to young professionals: good teamwork, (perceived) meaningfulness of work, compatibility of work and family and personal development. The following article is intended to shed light on how executives could manage such a balancing act. Employee autonomy while maintaining controllability and control A special component that is required of executives should be trust. That’s right, because permanent control is demotivating. Nevertheless, a manager must also maintain constructive control so that activities take place in accordance with the company’s goals. This balancing act…

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