In the context of rapid technological change, especially in the field of automation and information technology, as well as the ever increasing networking of man and machine, the Industry 4.0 before major socially relevant challenges. Challenges that can only be met with innovative, agile methods. Specifically: On the one hand, the development phases for new products must be kept as short as possible, on the other hand, there must be a high degree of permeability for feedback, which, in combination with agile research and development, can quickly respond to any necessary changes in the market and society. Lean startup As early as 2011, Eric Ries showed in the illustration above that precise future planning for a product is no longer possible. Rather, today’s times require a quick release of the respective product in order to be able to collect data after the market launch that can flow into the further…
Almost every German has a bank account. In the meantime, you can “almost” even (almost) delete it, since even homeless people are no longer…
HR (Human Resource) describes the “totality of performance potential (performance reserve) that is made available to a company by its employees” (Gabler Wirtschaftslexikon). The…
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Why agile marketing? “The basic idea of marketing is the consistent alignment of the entire company to the needs of the market” ( Gabler…
Digitization was undoubtedly one of the trending topics in the past year. Contrary to what the talk of the trend suggests, digitization is anything…
One of the four biggest challenges for HR managers in medium-sized companies is the task of finding and developing talent. Given the much-discussed shortage…
The digital change is more than just working with an Internet connection. It is changing the world of work at a rapid and unstoppable…
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