Companies are encouraged to convey messages to customers in a meaningful and entertaining way. One way to do this is to convey messages through videos and tell a story in them that touches customers. Videos are trending – in one Study by the BiTS-Business and Information Technology School 1000 test persons aged 18 and over from Germany were examined. A special focus was on learning with and without videos. Over 70% of the subjects were able to absorb content much better with short explanatory videos than with conventional written documents. One way to make videos even better is storytelling. Storytelling According to Wikipedia is storytelling: “a narrative method with which explicit, but above all implicit knowledge is passed on in the form of leitmotifs, symbols, metaphors or other means of rhetoric.” Storytelling is telling stories and conveying business information through metaphors or personal experiences. In short, these are structured as…
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If you ask employees about the strategy and vision of their own company, one often hears the following sentences: “We need a clear strategy”,”What…