A business model is a concept of entrepreneurial activity and describes the benefits and earnings of a company. Digitization in particular shows numerous opportunities for new business models. I would therefore like to present two studies in the following and thus underpin the current status somewhat. I examined these studies in the course of my research. Study 1: Müller et al. 2016 The first study was by Müller et al. (2016) carried out. On the basis of a survey of over 60 companies, the authors found that new business models in particular with the help of technology require high investment costs and are therefore still rather hesitant to be implemented. According to the study participants, such investments in digital business models are much more difficult to approve, evaluate and justify compared to traditional investments and are generally considered to be riskier. In addition to the costs (50%), the following aspects…
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