I wrote a lot of text during my doctorate and texts are very important, especially in an academic context. In the following I have summarized my findings from 5 years of doctorate. It may help one or the other. language It is our ability to generate and understand language that makes us special. Our perception in society also determines our language. Of course, other forms of life such as animals also coordinate with each other, but this language is used more for mere information and is nowhere near as deep and complex as human language. Reading tip: Meaning of language Language can arouse emotions and control the reader’s impression of the text. From open to populist – anything is possible. My findings are: Avoid superlatives and unambiguous statements (all companies)Use open languageAvoid causal relationshipsIntroduction of clear terms, subsequent definition and permanent use of the uniform termPut terms in the right…

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