I have been working in IT services for more than 5 years and have always been advising B2B customers. I noticed that as consultants help customers introduce new approaches and digital processes on a daily basis, but our sales department often still works traditionally with tenders, letters and handshakes. In this article I would like to pursue the question: How can digitization support this too? Difference between B2B and B2C B2B and B2C sales differ significantly from one another. While in B2C there is often a high number of many customers with little turnover, it is the other way around in B2B. Furthermore, traditional channels such as posters, TV advertising etc. do not help. Even Facebook and Instagram hardly reach the decision-makers of the DAX companies. Another difference lies in the products. In B2C, these are often bought by the end consumer and are precisely tailored to their problem. The…
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