Grounded Theory is a social science approach to the systematic collection and evaluation of primarily qualitative data (interview transcripts, observation protocols) with the aim of generating theory. It is not a single method, but a series of interlocking processes (Source: Wikipedia ). I often notice that there is no direct literature on many new topics about digital change and therefore not through a normal one Literature analysis can be explored. So the researcher has to generate knowledge himself. Grounded theory can help here. What is the Grounded Theory? To this end, Bodendorf et al. (2010): The grounded theory is derived inductively through systematic collection and analysis of data related to the research object (Strauss and Corbin 1996, p. 7). Data collection, analysis and the emerging theory are arranged in a cycle that is run through several times as part of a research process. The following figure shows the control loop.…

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