In research, software tests are the area that is closest to IT development. The area of software development is also increasingly defined by the Scrum principle, which of course has an impact on testing as a management discipline. In this article I would like to describe in detail what these effects look like and go into this in more depth in my research. Baumgartner et al. (2013, p. 3) show in the figure above that Scrum one process for all roles Are defined. In the picture you can see how this one process combines the roles of the project manager, requirements engineer and tester. “Test” as a discipline no longer exists in isolation from Scrum. Rather, like the other roles, the tester becomes part of the overall agile process. In the representation of Baumgartner et al. (2013, p. 101) we see how the role of the new, agile tester is…
In research, software tests are the area that is closest to IT development. The area of software development is also increasingly defined by the Scrum principle, which of course has an impact on testing as a management discipline. In this article I would like to describe in detail what these effects look like and go into this in more depth in my research. Baumgartner et al. (2013, p. 3) show in the figure above that Scrum one process for all roles Are defined. In the picture you can see how this one process combines the roles of the project manager, requirements engineer and tester. “Test” as a discipline no longer exists in isolation from Scrum. Rather, like the other roles, the tester becomes part of the overall agile process. In the representation of Baumgartner et al. (2013, p. 101) we see how the role of the new, agile tester is…
In the context of rapid technological change, especially in the field of automation and information technology, as well as the ever increasing networking of man and machine, the Industry 4.0 before major socially relevant challenges. Challenges that can only be met with innovative, agile methods. Specifically: On the one hand, the development phases for new products must be kept as short as possible, on the other hand, there must be a high degree of permeability for feedback, which, in combination with agile research and development, can quickly respond to any necessary changes in the market and society. Lean startup As early as 2011, Eric Ries showed in the illustration above that precise future planning for a product is no longer possible. Rather, today’s times require a quick release of the respective product in order to be able to collect data after the market launch that can flow into the further…
HR (Human Resource) describes the “totality of performance potential (performance reserve) that is made available to a company by its employees” (Gabler Wirtschaftslexikon). The skills of the individual employees are decisive for the success of the company and form the supporting framework of the respective company. HR management (HRM for short) or HR marketing is therefore a crucial discipline that is of significant relevance for the sustainable success of a company. In order to find agile employees, on the other hand, you need agile HR – that is, personnel marketing and personnel recruiting that does not react, but rather acts purposefully, flexibly and actively on current economic conditions. Agile HR can therefore refer to both agile human resources (the agile employee) and agile HR management. In this case, the latter is treated under the term. Agile HR for the company You probably know job advertisements with titles like “Agile Software…
Logistics “includes all tasks for the integrated planning, coordination, implementation and control of the flow of goods as well as the goods-related information from the generation sinks to the consumption sinks” ( Gabler Business Lexicon ). Furthermore, the task of logistics is to provide the right goods at the right time in the right amount in the right place. Logistics is characterized by a high level of dynamism. Often the definition of which goods actually have to be available at which location and at what time cannot be clarified. So it seems that changeability should be a fundamental element of logistics. For this reason, there has recently been a rethink towards agile logistics. Agile logistics or is it lean? While “Lean” was the absolute keyword in logistics a while ago and every manager proudly showed his Six Sigma Belt, there is now a rethinking towards agile logistics (Valerod 2013, p.…
Why agile marketing? “The basic idea of marketing is the consistent alignment of the entire company to the needs of the market” ( Gabler Lexicon ). Markets in particular are very unstable these days and are constantly subject to new trends. It is precisely to these that modern marketing has to react. Consumers are now also exposed to a great flood of advertising messages. As a result, many customers actually no longer perceive advertising properly. Experts are therefore calling for new ways and methods for modern marketing. But how is modern marketing defined and how agile should my marketing be? In the following I would like to introduce two trends from the literature and try to interpret how agile marketing can help companies. Marketing 3.0 Kotler et al. (2010) defined this new type of marketing with the slogan “From customer to person”. To illustrate this development, they published the following…
The future of work in the context of the digitization of many areas of life is summarized under the term “Work 4.0”. Sounds simple, but in practice it is highly complicated: The buzzword “Work 4.0” conceals a plethora of unresolved labor law issues for employers, managers and employees Manager magazine . in the Article about work 4.0 Telekom and St. Gallen put forward some theses on the world of work 4.0. In this text I take the top 3 theses, which I consider realistic, and the top 3, which I don’t think will come true. The evaluation is based on my own opinion, the results of my research and with reference to the IT industry. For each thesis I also present some further articles, as far as possible. Reading tip. What is work 4.0 Statements about the world of work 4.0, which are likely The role of people in the…
The digitization and networking of the economy with the use of new technologies, with new automation processes and new business models also has consequences for the world of work. Office work as we currently know it could change and bring opportunities and risks with it. This text deals with the opportunities offered by digitization. Work-life balance Home office and mobile work stand for free time management, a lack of commuting, greater personal responsibility and the compatibility of work and family. Demotivating the need to control and distrust. Anyone who sits in the home office can work more independently or at least feels that way says that Magazine CIO . The magazine also says: Many employees who work long days complain that they “get nothing else”. I mean shopping, washing clothes, repairing the bike. All of this has to take place on the weekend because between Monday and Friday the person…
Digitization will change working life considerably in the coming years – in almost all areas. If you don’t prepare, you will have a problem, one of those Articles from the world. The digital change is therefore increasingly changing our professional life. Without computers and the Internet, work stands still in many companies today. Craftsmen manufacture furniture or car parts with digital help, architects create construction plans in no time at all, where they had to make elaborate drawings beforehand. Employees are connected to one another via social networks, digital programs facilitate work processes and agreements with one another. Employees can concentrate on essential tasks and are no longer overloaded with administrative tasks, for example (source: Education experts ). Digitization in the workplace: Home offices are usually better equipped than the office In the Study by WiWo on digitization in the workplace can be summarized as follows: ” Digitization is more…
Digitization is having a full impact on the German economy. The credo is clear. So it shows Quote from Haufe this quite clearly to: “The virtual world of shopping temples, social networks, news channels, games, travel, etc. It couldn’t be more convenient! Why shop on site, call in person, wait for the day’s news … when digital images, videos, rating systems, (customer) comments provide a faster, usually more up-to-date overview and offer better service? ” So it’s about making everything somehow more convenient and faster. Agile, fast, flexible … But what does this mean for HR and what does digitization have to do with it? The role of HR in digital change To a large extent, digitization also means tool support for various tasks. For example, the applicant selection can be done through a Big data Tool can be met faster or large numbers of applicants can be evaluated, contacted…