The Lean Startup method is on everyone’s lips and is described as best practice. The inventor Eric Ries describes how a product with few chapters can be tried out on the market. The author gives practical examples such as from Dropbox: Dropbox had a landing page online. The founders bought several clicks via Google Adwords. Interested parties could enter their e-mail address in a mailing list in order to receive the beta version of the product when it was ready. The two founders collected 75,000 emails within a few hours. Only then was the Dropbox product built. Thus the idea was evaluated and implemented very favorably. In my opinion, Lean Startup has three phases. While the first phase deals with testing assumptions and building a prototype, phase 2 looks for scaling and phase 3 for growth. In the following I would like to explain the three phases in more detail…
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