In the meantime, many companies have their own blog and are trying to use the possibilities and potential offered by so-called content marketing. I have been blogging for more than 2 years now and am in good contact with some medium-sized companies on the subject of business blogging. I would like to summarize these tips for building a company blog below. Reading tip: agile marketing Search topic First of all, it is important that the blog has a clear topic. The blog serves to present the company as an expert. So there should be few topics that are dealt with deeply and extensively. For example, I have chosen digital leadership, work 4.0 and agile organization as topics and have now produced 40 articles for each area. This has the advantage that a reader will find a lot of information in one place and you will also rank with the major…
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Many of you are writing your thesis in collaboration with a company. I also have my master’s thesis agile in the Waterfallworld written with…
Many students would like to derive recommendations for action or a framework for companies in their thesis. This is basically a good idea, but…