No word is currently used as often in leading magazines as “digital transformation”. So the question arises: what is digital transformation and how can it be defined? In the following, this article is intended to summarize some points of this trend and, in addition to a formal definition, also show the reasons, potentials and actors of the “buzzword”. Digital transformation definition Digitalization is generally understood to mean a digital conversion and representation or implementation of information and communication or the digital modification of instruments (Gabler Lexicon). ” The digital transformation is understood as the exponential and permanent change of society and companies based on technology “(Lindner and Leyh 2018). Petry (2016) sees the rapid technological development as the basis of digitization, which has become faster and faster in recent years and therefore speaks of the age of acceleration. Hoffmeister’s book also states that the basis of digitization is also a…
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Only a few words need to be lost about the relevance of digital transformation. That’s how magazines speak of digital Darwinism or “adapt or…
“Customers increasingly see themselves as self-determined individuals. They inform themselves, buy on the Internet and shape brand and product perceptions through self-created content and…