I understand an innovation as a planned innovation that has economic success on the market. Digitization in particular offers numerous new possibilities. I would like to present two studies that I have highlighted in the course of my research. The first study examines possibilities for generating innovation in companies, the second study focuses on the financing of innovations in companies. Study 1: Lünendonk 2019 The first study was carried out by the consulting company Lünendonk (2019). It is an online survey of 70 senior executives from companies. According to the respondents, almost half of the companies have their own unit or staff unit for analyzing new technologies to generate innovations in the company. The other companies state that they develop innovations across all areas of the company. According to the study, the most important results of the innovation departments of the surveyed companies are: Generation of marketable products (43%),Process improvements…

By continuing to use the site, you agree to the use of cookies. more

The cookie settings on this website are set to "Allow Cookies" to provide the best browsing experience. If you use this website without changing the cookie settings or click "Accept", you agree to this.

close