With the advent of digitization, there are many new requirements for companies. One of them is the development of a suitable digital strategy. But what does it mean? How important is the focus on such a digital strategy really? And above all: what about companies that place little value on it? What is a digital strategy? However, before I go deeper into the topic and importance of a digital strategy for the individual areas of a company in this article, I would like to first discuss the definition of the term. Many often only associate the term “digital strategy” with pure goals in the field of online marketing. This only describes a small part of this measure. Because the term is more about the development of a company towards a holistic use of digital processes. In other words: the digital strategy describes the entire transformation of a company towards digitization.…
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