There are two ways of thinking in research. On the one hand, researchers can transfer knowledge from practice into theory or transfer knowledge from theory into practice. The following figure shows these two ways of thinking. First I would like to show the more usual procedure for a thesis and then how you can pull through a topic without literature. Reading tip: Build research design Deduction: The standard for theses Deduction means transferring information from theory into practice. In other words, deduction means concretely to derive / derive. For example, you know: goldfish live in water. I have a goldfish. So this goldfish has to live in the water too. Reading tip: Find literature I would like to show you this using the example of change strategies in companies. You can find out more in the literature: What change strategies are there (Kotter, Lewin, …). Now you ask experts: How…

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