Influencer marketing is one of the new forms of advertising and is becoming more and more popular as well as criticism. More and more companies, especially from the fashion and product industries, are making use of this trend and you can already find some success stories. But can this model also be exciting for medium-sized companies or IT companies? Does it make sense for cool Youtubers or hip Instagramers to promote your company? what is influencer marketing? In influencer marketing, bloggers or youtubers, i.e. high-reach opinion makers, are used to strengthen a company or product through an article or targeted contribution. So it is primarily about using the trust of the influencer to send a brand message. Usually, companies pay a sum of money for this or the influencer receives the company’s products for free. An influencer can be someone who runs a blog, Instagram or Youtube channel. Not every…
In the meantime, many companies have their own blog and are trying to use the possibilities and potential offered by so-called content marketing. I…
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Many of you are writing your thesis in collaboration with a company. I also have my master’s thesis agile in the Waterfallworld written with…